Sparkling Ice, the popular line of flavored carbonated water, recently announced a new look to showcase the brand’s transition to naturally sourced colors and flavors of its sparkling water. The brand refresh included a new logo, new bottle design and a new formula for each sparkling water. The main goal of the logo and packaging redesign was to announce Sparkling Ice’s move to source the colors of its sparkling water from natural sources, becoming one of the first brands in the category to make this transition while maintaining the bold colors and flavors the brand is known for. Sparkling Ice has always been known as a standout in the sparkling water category for its packaging’s vibrant, colorful look.
Why Use Natural Flavors and Colors?
Sparkling Ice’s decision to become one of the first brands in the sparkling water vertical to use natural flavors and colors was a carefully thought-out and researched decision. The brand spent two years conducting extensive market research with the input of more than 8,000 consumers. The market research also included taste and another sensory testing. The end result supported the brand’s desire to utilize a new formula that would use natural flavors and colors in each of the 16 flavors of Sparkling Ice.
Why the New for Sparkling Ice?
With the transition to using natural flavors and colors, Sparkling Ice wanted to use visual and branding elements to support the announcement of the new formula. Sparkling Ice has always been known for having a bright, bold appearance to match the sparkling water’s taste. During the two-year market research project that worked with over 8,000 consumers, Sparkling Ice found that consumers would appreciate a fresh, new look for the beverage. This feedback led Sparkling Ice to develop a modern, sleek new bottle design. The new bottle design also includes a larger emphasis on the fact that the carbonated drink contains zero sugar, a fact that many consumers appreciate in their quest for healthier beverages that still pack a great deal of delicious flavor. Additionally, Sparkling Ice developed an updated logo that puts the emphasis on the fruity flavors of each sparkling water, yet also appears more fresh and modern.
Sparkling Ice’s Commitment to Fans
Sparkling Ice was launched with the goal of delighting fans with deliciously fresh, flavorful sparkling beverages that were unlike anything that was available on the market. Sparkling Ice wanted to delight consumers by offering a zero-sugar carbonated beverage that didn’t compromise on delicious flavor. The brand refresh showcases the company’s ongoing commitment to delighting its fans. The company states that fans had told them that it may be time for a change and they dove in with a two-year market research project to determine exactly what consumers wanted in that change. However, they still wanted to showcase a flavorful, zero-sugar carbonated drink above all else.
About Sparkling Ice
Sparkling Ice offers a line of flavorful, fruity sparkling waters that taste delicious without the addition of any sugar. There are 16 flavors of Sparkling Ice, and all are crafted with fruity combinations designed to refresh and hydrate without adding any extra sugar. The company is part of Talking Rain Beverage Company and is based out of Preston, Washington. The company was launched over 30 years ago with a commitment to providing flavorful sparkling water that contained no sugar. All Sparkling Ice carbonated beverages are made from sparkling water, real fruit flavor, vitamins, antioxidants, and contain zero sugar. The sparkling water is lightly carbonated for sparkling hydration.
Sparkling Ice Flavors
Flavors of Sparkling Ice include:
• Grape Raspberry
• Black Cherry
• Black Raspberry
• Pomegranate Blueberry
• Cherry Limeade
• Strawberry Watermelon
• Strawberry Lemonade
• Kiwi Strawberry
• Pink Grapefruit
• Peach Nectarine
• Orange Mango
• Crisp Apple
• Coconut Pineapple
• Ginger Lime
• Classic Lemonade
• Lemon Lime
Additionally, the company is currently hosting an online contest where people can guess the new “mystery flavor” of Sparkling Ice with the opportunity to win one of more than 500 prizes, with the grand prize being a 7-day Caribbean cruise package.
Antioxidants and Vitamins
In addition to being sugar-free, Sparkling Ice also contains antioxidants and vitamins, giving your body an extra boost. Vitamins include: vitamin A, vitamin D, niacin, vitamin B6, vitamin B12, biotin, and pantothenic acid. Each bottle of Sparkling Ice contains 10% of the average person’s daily value of each of those vitamins and antioxidants.
Sparkling Ice Gets Social and Digital
Sparkling Ice has a following of loyal fans that love to engage with the brand. The brand refresh of the new bottle design and the use of natural colors and flavoring are supported by specific hashtags across multiple social media platforms. Fans can engage with other fans and with the Sparkling Ice brand by using the hashtags: #SparklingIceLife, #GetFizzy, and #NTRLY.
In addition to social media, Sparkling Ice announced integration with Google Assistant and Amazon Alexa. This integration will allow the voice platforms to provide consumers with cocktail and mocktail recipes using each of Sparkling Ice’s flavors. Consumers simply need to tell Google Assistant or Amazon Alexa the Sparkling Ice flavor they want to drink and the virtual assistant will receive various recipe recommendations.