Baltimore, MD., June 30, 2021 – On July 14, 2021, Sinclair Broadcast Group announced that the company’s “Sinclair Cares: Roll Up Your Sleeves” program has partnered with the American Red Cross. Sinclair Broadcast Group urges viewers to book blood donation appointments to help stock up blood supplies in hospitals across the country through the initiative. Besides, people can also support the cause financially or volunteer their time. July 14 marked World Blood Donor Day, and the campaign is expected to last up to July 23.
Rallying Americans Together
The COVID-19 pandemic nurtured a sense to support the needy among Americans, and people are more ready to participate in blood donations. It also impacted hospitals because many had to defer treatments or delay surgical procedures. As healthcare facilities recover from the pandemic, the demand for blood products has sky-rocketed, and now there’s more shortage than the pre-pandemic levels. The American Red Cross is doing every possible thing to reverse the deficit. However, it still requires community support to ensure that hospitals have enough blood products to cater to patients in need of critical treatment procedures.
“As the nation’s healthcare systems continue to recover from the pandemic, we shouldn’t forget that the need for blood products never stops,” Sinclair CEO Christopher Ripley said. “Through its Sinclair Cares: Roll Up Your Sleeves initiative, SBG has partnered with the American Red Cross and other blood donation centers across the country. Sinclair will leverage its media presence to implore the community to donate blood to end the shortage and ensure that their fellow Americans in hospitals get the much-needed blood-reliant care. Millions of people require blood donations, and it’s crucial to create mass awareness on how people can help solve the blood shortage problem.”
Increased Willingness to Donate Blood
In 2020, Sinclair’s blood-donation campaign managed to collect 2,000 units of donated blood successfully. Following the success, more individuals have booked appointments to donate blood this year.
Sinclair has also nudged its affiliated local news outlets to join the movement to ensure that the campaign’s outreach expands. That includes Tennis Channel, Marquee Sports Network, Bally Sports Networks, and Sinclair-owned and operated digital channels. Sinclair Broadcast Group has opened its media outlet websites to provide platforms where individuals, communities, and organizations can partake in the campaign. It will also guide how the public can get involved through its national website sinclarecares.com.
If you’d like to support the “Sinclair Cares: Roll Up Your Sleeves” initiative, please visit sinclarecares.com. Your support will be highly appreciated.
About Sinclair Broadcast Group (SBG), Inc.
Sinclair Broadcast Group is a leading TV broadcasting company that provides local sports and news. It has an extensive diversified portfolio in the television broadcast industry, owning and operating more than 20 sports network brands across North America. Sinclair also owns, operates, and offers broadcasting solutions to more than 185 TV stations across 85 markets. The company is a renowned news provider in the United States, owning and operating TV stations affiliated to major news brands, such as FOX and NBC. Sinclair created the NextGen TV broadcasting standard, ATSC 3.0 that provides over-the-air broadcasting technology to develop hybrid online streaming and broadcasting solutions for mobile access. It also delivers content through digital platforms and multichannel distributors.
About the American Red Cross
The American Red Cross is a non-profitable organization established to cater to disaster victim’s needs by providing relief, food, shelter, and emotional support. The organization also supplies over 40% of the country’s blood; educates and equips volunteers and staff with life-saving skills; offering global humanitarian aid; and supporting military staff and their families. Being a not-for-profit entity, The American Red Cross relies on volunteers and donations from well-wishers and the American population to meet its goals and mission. For further insights, visit redcross.org or cruzrojaamerica.org. Alternatively, visit @RedCross on Twitter.
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