Sparkling Ice Debuts Brand Refresh Featuring Natural Flavors and Colors
Why Use Natural Flavors and Colors?
Why the New for Sparkling Ice?
Sparkling Ice’s Commitment to Fans
About Sparkling Ice
Sparkling Ice Flavors
Flavors of Sparkling Ice include:
• Black Cherry
• Black Raspberry
• Pomegranate Blueberry
• Cherry Limeade
• Strawberry Watermelon
• Strawberry Lemonade
• Kiwi Strawberry
• Pink Grapefruit
• Peach Nectarine
• Orange Mango
• Crisp Apple
• Coconut Pineapple
• Ginger Lime
• Classic Lemonade
• Lemon LimeAdditionally, the company is currently hosting an online contest where people can guess the new “mystery flavor” of Sparkling Ice with the opportunity to win one of more than 500 prizes, with the grand prize being a 7-day Caribbean cruise package.Antioxidants and Vitamins
In addition to being sugar-free, Sparkling Ice also contains antioxidants and vitamins, giving your body an extra boost. Vitamins include vitamin A, vitamin D, niacin, vitamin B6, vitamin B12, biotin, and pantothenic acid. Each bottle of Sparkling Ice contains 10% of the average person’s daily value of each of those vitamins and antioxidants.
Sparkling Ice Gets Social and Digital
Sparkling Ice has a following of loyal fans that love to engage with the brand. The brand refresh of the new bottle design and the use of natural colors and flavoring are supported by specific hashtags across multiple social media platforms. Fans can engage with other fans and with the Sparkling Ice brand by using the hashtags: #SparklingIceLife, #GetFizzy, and #NATRLLY.
In addition to social media, Sparkling Ice announced integration with Google Assistant and Amazon Alexa. This integration will allow the voice platforms to provide consumers with cocktail and mocktail recipes using each of Sparkling Ice’s flavors. Consumers simply need to tell Google Assistant or Amazon Alexa the Sparkling Ice flavor they want to drink and the virtual assistant will receive various recipe recommendations.