Sinclair Broadcast Group Archives

Baltimore, MD., June 30, 2021 – On July 14, 2021, Sinclair Broadcast Group announced that the company’s “Sinclair Cares: Roll Up Your Sleeves” program has partnered with the American Red Cross. Sinclair Broadcast Group urges viewers to book blood donation appointments to help stock up blood supplies in hospitals across the country through the initiative. Besides, people can also support the cause financially or volunteer their time. July 14 marked World Blood Donor Day, and the campaign is expected to last up to July 23.

Rallying Americans Together

The COVID-19 pandemic nurtured a sense to support the needy among Americans, and people are more ready to participate in blood donations. It also impacted hospitals because many had to defer treatments or delay surgical procedures. As healthcare facilities recover from the pandemic, the demand for blood products has sky-rocketed, and now there’s more shortage than the pre-pandemic levels. The American Red Cross is doing every possible thing to reverse the deficit. However, it still requires community support to ensure that hospitals have enough blood products to cater to patients in need of critical treatment procedures.

“As the nation’s healthcare systems continue to recover from the pandemic, we shouldn’t forget that the need for blood products never stops,” Sinclair CEO Christopher Ripley said. “Through its Sinclair Cares: Roll Up Your Sleeves initiative, SBG has partnered with the American Red Cross and other blood donation centers across the country. Sinclair will leverage its media presence to implore the community to donate blood to end the shortage and ensure that their fellow Americans in hospitals get the much-needed blood-reliant care. Millions of people require blood donations, and it’s crucial to create mass awareness on how people can help solve the blood shortage problem.”

Increased Willingness to Donate Blood

In 2020, Sinclair’s blood-donation campaign managed to collect 2,000 units of donated blood successfully. Following the success, more individuals have booked appointments to donate blood this year.

Sinclair has also nudged its affiliated local news outlets to join the movement to ensure that the campaign’s outreach expands. That includes Tennis Channel, Marquee Sports Network, Bally Sports Networks, and Sinclair-owned and operated digital channels. Sinclair Broadcast Group has opened its media outlet websites to provide platforms where individuals, communities, and organizations can partake in the campaign. It will also guide how the public can get involved through its national website sinclarecares.com.

If you’d like to support the “Sinclair Cares: Roll Up Your Sleeves” initiative, please visit sinclarecares.com. Your support will be highly appreciated.

Sinclair Broadcast Group Partners with American Red Cross

About Sinclair Broadcast Group (SBG), Inc.

Sinclair Broadcast Group is a leading TV broadcasting company that provides local sports and news. It has an extensive diversified portfolio in the television broadcast industry, owning and operating more than 20 sports network brands across North America. Sinclair also owns, operates, and offers broadcasting solutions to more than 185 TV stations across 85 markets. The company is a renowned news provider in the United States, owning and operating TV stations affiliated to major news brands, such as FOX and NBC. Sinclair created the NextGen TV broadcasting standard, ATSC 3.0 that provides over-the-air broadcasting technology to develop hybrid online streaming and broadcasting solutions for mobile access. It also delivers content through digital platforms and multichannel distributors.

About the American Red Cross

The American Red Cross is a non-profitable organization established to cater to disaster victim’s needs by providing relief, food, shelter, and emotional support. The organization also supplies over 40% of the country’s blood; educates and equips volunteers and staff with life-saving skills; offering global humanitarian aid; and supporting military staff and their families. Being a not-for-profit entity, The American Red Cross relies on volunteers and donations from well-wishers and the American population to meet its goals and mission. For further insights, visit redcross.org or cruzrojaamerica.org. Alternatively, visit @RedCross on Twitter.

Sinclair Broadcast Group’s Lucy Rutishauser Recognized by the Baltimore Sun

Lucy Motsay Rutishauser is 56 years old and one of the most influential minds at Sinclair Broadcast Group these days. Rutishauser serves the media conglomerate as Senior Vice President and Chief Financial Officer (CFO). She played a pivotal role in the largest acquisition ever for Sinclair Broadcast Group.

Sinclair Broadcast Group is one of the nation’s largest TV broadcasters, with over 192 local television stations either owned or operated across the US. With the acquisition of all 21 regional sports networks and Fox College Sports from the Walt Disney Company in 2020, Sinclair has taken a $10.6 billion nose dive into the middle of the live sports programming community. Lucy Rutishauser was instrumental in raising billions for the deal in one of the country’s most extensive debt offerings. She needed to defend the news broadcaster’s big bet on sports, a move toward becoming a diversified media and telecommunications partnership among growing opposition.

“It put us squarely into a new footprint outside of broadcast,” Rutishauser said. “We know the news, and sports content genres have been growing consistently over the past five years.”

It was a natural role for Rutishauser, one of eight siblings who grew up in Baltimore’s Hamilton neighborhood and who all pursued professional careers. With a University of Baltimore MBA, Lucy has worked a series of corporate treasury jobs at Black & Decker, Laura Ashley, Integrated Health Services, and others.

“Go out there and forge a path, make a difference,” Rutishauser told the Baltimore Sun that her father would say to her. “That’s been what has guided me over time.”

In 1998, she read about the growth of Sinclair Broadcast Group stationed today in Hunt Valley and intentionally put herself in front of executives at Sinclair Broadcast Group and very affirmingly requested an assistant treasurer post. There was no such job in the company, but Sinclair’s powers-that-be went on and created her position. Rutishauser became treasurer and also headed investor relations for the media conglomerate.

Then-CFO Chris Ripley became Sinclair’s president and CEO in 2017 and continually felt that Rutishauser stood out: dependable, focused, thorough, and “wickedly smart,” a clear choice to follow him when he departed his position, Ripley said.

“She’s steadfast,” Ripley said. “She doesn’t waffle on things, so she’s very good at negotiating, very decisive, and that’s helpful when you’re trying to drive a deal.”

As one of the few female CFOs among Fortune 500 companies, where Sinclair Broadcast Group expects to land this year, “I ask a lot of questions,” Rutishauser said. “I want to understand how other people think and how they approach problems while continuing to learn myself.”

Congratulations to Lucy on a very deserving nod from The Baltimore Sun. Great things are sure to come from Rutinhauser and her team at Sinclair Broadcast Group,

A few other notable Women to Watch in 2020

Jamie Grace Alexander

Jamie Grace has developed a livelihood around fighting sexism, racism, transphobia and other forms of oppression. The resident of Waverly used to lead a major advocacy and support group, Baltimore Transgender Alliance. Jamie founded an archive on Instagram, the Gender Museum, where people are discussing their gender identities.

Sharon Black

President Donald Trump was greeted by swearing protestors and an inflatable, giant rat during his first Baltimore visit after mocking the city on Twitter. When the vice president arrived there last month, Black and her associates were at it again. She has led numerous protests against police brutality and racism, among an array of other issues. She advocated for the raising of the minimum wage in 2016.

Maria Perales Sanchez

The Trump administration was sued in 2017 by Maria Sanchez and other people who immigrated as children to the U.S. for dismantling the Childhood Arrivals program. They made history in June when the Supreme Court ruled in their favor. Maria has pushed for improved labor conditions and policy change at an advocacy group based in Baltimore. She has now begun a legal fellowship for immigrant women.

dette Ramos

For 30 years, Odette Ramos has been pushing for affordable housing, community development and women’s issues, among others as a Baltimore advocate. She campaigned hard and knocked on almost 19,000 doors as well as seeing a family lose their house to a tax sale. If Odette wins the general election in the coming month, she will become the first councilwoman in Baltimore.

China Boak Terrell

China didn’t let the warnings that skipping senior year while at high school get to her head. She later accepted a John Hopkins University scholarship and got the necessary skills to be the corporate lawyer she is. After surviving a heart condition, she decided to transform her life. While living in Minnesota, she adopted a child and later worked for the government in Washington, D.C. while she got her life together. She eventually earned her Public Administration Master’s degree at Harvard University. She became American Communities Trust CEO in 2016.

The national partner aims to introduce investment to urban, low-income neighborhoods, while at the same time gathering wealth for the families there. Baltimore Pumphouse is one of her team’s signature projects which is revamping and previously ruined property into a hub for food production and business at Oliver and Wolfe streets.

The Women to Watch 2020 is sponsored by The Baltimore Sun.

About Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations, and a cable network. Sinclair’s broadcast content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995, and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drive our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models.

As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment, and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading-edge technology and structures to advance the industry.

Sinclair Broadcast Group Teams With American Red Cross and Other Collection Centers Across America