Trends come and go and the best ones stick around for decades. They reflect changing lifestyle options and values of a culture. What was the norm yesterday quickly becomes an “old school” option as new products and services are created to meet the demand of customers seeking to improve their life?
Fitness and Health Products
Virtual reality fitness technology, standing desks and nap rooms are options available to consumers who are seeking healthy options for working, sleeping and exercising. Standing desks are not a new design concept for 2018, but have caught on and continue to stay in demand in response to a health-conscious working population that accepts the grim statistics about how unhealthy it is to sit for a typical eight-hour workday.
Training masks are designed to increase stamina during a workout session. The experience is likened to working out at high altitudes. Part of the appeal is the mask’s ability to increase performance without adding time to the exercise regiment, making it a more efficient way to exercise.
Nap rooms are being touted as the perfect way to promote power naps which are considered to increase performance on the job. The Boss Magazine reports that nap rooms are currently available in Paris, London, New York City and Tokyo. These rooms are showing up on college campuses and many companies.
Smart Washing Machines that Fold your Laundry
A task that many people hate is folding laundry. Based on this fact, there is now a washing machine that folds your laundry. They aren’t cheap. Priced at $16,000, it will be interesting to see how many consumers leap on the bandwagon to splurge on this luxury item.
Green, Edible Products
Waste is a major problem faced by contemporary consumers who enjoy exercising their right to purchase whatever they desire. Considering Americans and their insatiable thirst for coffee on the go, it was only a matter of time before edible coffee cups arrived to solve the substantial waste problem associated with all those coffee cups bought and thrown away every day.
Seasonal Specials
Summer is that special season consumers shed their extra layers of clothing and spend their time on the beach and by the pool. Two products designed for seasonal use are face shades and playful floats to be used on the water. As quirky as both products are, they are practical and expected to sell well.
Who doesn’t like to float comfortably atop a clear, blue pool on a hot sunny day. Floats shaped like wiener dogs and avocados appeal to many sensibilities, popular to a large group of shoppers seeking novelty gifts and toys.
Face shades are portable and compact and can be used anywhere, anytime as a way to protect your skin from the sun. Models come with a pillow cushion for added versatility.
Conclusion
If a consumer wants it, an entrepreneur will design it. Trends speak to the changing demands of a fickle public. No one knows what the future holds.
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